A player you'll love
Full-screen, swipe-through playback for videos and photos, with Favorites and Shuffle. Buttery-smooth and built for portrait iPhone.
Privacy by design
Your videos & photos. Yours alone.
Private Play hides your videos and photos in an encrypted vault — then plays them back in a fast, full-screen, swipe-through feed. Everything stays on your iPhone: no account, no cloud, no tracking.
Coming soon on theApp Store
How we protect you →
Built for iPhone. Requires iOS 17 or later.
Features
Everything you need to hide — and enjoy — your media
A secure home, and a beautiful player, for the videos and photos that aren't meant for everyone.
Encrypted private vault
Photos and videos are secured with on-device encryption. The keys never leave your iPhone.
Photo library transfer
Move media out of Photos into the vault, and release it back to your library whenever you like.
NAS & WebDAV sync
Mirror your library to your own DS file, SMB, or WebDAV server. Your server, your rules.
Face ID lock
Biometric protection with automatic locking, so the vault seals itself the moment you leave.
Family Sharing
One Lifetime purchase covers everyone in your Family Sharing group.
Works fully offline
No sign-in and no connection required. The app works entirely on your device.
Privacy by design
We built this so we never see your videos or photos
Private Play has no servers that receive your media and no analytics watching what you do. Here's exactly what that means.
- Stays on your deviceYour photos and videos live in an encrypted vault on your iPhone — not on our servers.
- No account, everThere's nothing to sign up for. We don't ask for your name, email, or phone number.
- No tracking, no adsNo analytics SDKs, no advertising identifiers, and no third parties collecting your data.
- Sync only to your serverIf you turn on NAS or WebDAV sync, media goes only to the server you configure — never through us.
- Nothing to collect means nothing to leakBecause we hold none of your data, there is no vault of user photos for anyone to breach.
- Biometrics stay with iOSFace ID is handled entirely by Apple. The app is only told whether the check passed.
Pricing
Try it free for 7 days
Start with a 7-day free trial. Keep going with a simple subscription, or pay once and own it for life.
BEST VALUE
Lifetime
$39.99 one time
Pay once. Yours forever, with Family Sharing for everyone in your group.
Monthly
$5.99 per month
Billed monthly through your Apple Account. Cancel anytime.
Prices shown in USD and may vary by region. The 7-day trial does not start a subscription or charge you automatically — payment begins only after you confirm a purchase. The Lifetime plan is a one-time purchase with no renewal. Subscriptions renew automatically until cancelled in your Apple Account settings.